Designing a B2B Employee Mood Intelligence Platform That Helps Managers Understand Team Wellbeing Before Burnout Happens

We can all agree that moods are fluctuating patterns which change based on internal and external factors. That understanding influenced my employer during our daily standups to ask how each individual was feeling at the time, our responses were summarized into an average that defined the studio health.

The data collected during standup however was lost after it and although insightful during standup, the pattern couldn’t be identified over weeks or months, so because we knew how crucial moods are, we knew we needed a more central solution, which became the birth of Moodoo.

While it was birth internally, Moodoo became a platform for organizations.

So our research focused on which organizations suffered the most employee burnouts.

small studio managers, people/happiness managers, remote teams, ad agencies, and in-house creative/design teams.

The matrix is a psychological concept designed by James Russell which has proven to be useful even to apple as an organization.

The aim was to build a simple tool that allows individuals to comfortably check in with their moods daily without feeling like they are within a working environment.

During benchmarking, we saw that traditional mood tracking applications focused on representing emotions with emojis and very linear concepts to me, it didn’t feel psychological or tied to any concept, it felt pretty bland. So having understood the emotional valence arousal matrix, we concluded that allowing users to check their emotions following the Pleasant/Unpleasant vs High Energy/Low Energy quadrant was more psychological but simple to relate to. That’s where we felt the Mandala would work best, in the sense that rather than work with the linear emoji pattern that clouds the market without deep rooted psychological knowledge, we decided to build around an abstract but relatable concept of a mandala which allowed us to match energy and pleasantness through the number of petals/the roundness of the petals shown on a quadrant selection.

Besides focusing on the mandala, we wanted to build a homepage that felt welcoming to the user, allowing them to check in by showing a sense of understanding.

It allowed us to ask the user how they are feeling anytime they log into the app, this gives them a sense of feeling to be open, right there is a full canvas allowing the user to interact and select any quadrant which represents a mandala.

The idea is to build a sense of ease and non-judgment, even if its for a team or individual within an organization, the app is made to feel very personal rather than a typical company platform with technical jargons.

This is where the data from the currently logged in user can be seen within the day, week, month and year.

The individual can find patterns of his/her mood within the individual mood section

Just like the individual data section, this section is specific to the team, so it’s an average of all the individuals (including the currently logged in user) data within the organization.

So the team data shows the organization’s health.

In Moodoo, we allow mood uplifting, individuals can share resources either as GIFs, Images, Videos, Quotes etc.

The idea of how this works is that when an individual (anonymously) is feeling down, team members who are feeling great get notified to help raise the mood of the anonymous fellow in whatever media form that is accepted on the platform which means that if a fellow is feeling high Energy and Pleasant, then they can share resources.

Currently, Moodoo is still an internal tool for the organization, however, Moodoo at the time of writing will be made public for other organizations soon.